Vietnam Airlines tops YouGov best brand ranking – VnExpress International


By Nguyen Quy  &nbspNovember 20, 2020 | 09:16 am GMT+7
Vietnam Airlines tops YouGov best brand ranking  Vietnam Airlines tops YouGov best brand ranking - VnExpress International WEBmaybay101599313801995315993 4860 3729 1605772043

A Vietnam Airlines aircraft lands at Tan Son Nhat International Airport in Ho Chi Minh City, June 15, 2020. Photo by VnExpress/Quynh Tran.


National flag carrier Vietnam Airlines retained its healthiest national brand spot in a ranking by U.K.-based market research firm YouGov, despite Covid-19 impacts.

The ranking gave the carrier a brand health score of 61.5, down from 63.7 last year. Vietnam Airlines and other carriers have been badly hit by inbound and outbound flight restrictions imposed by many nations including Vietnam as a result of the Covid-19 pandemic.

Vietnam Airlines was followed by South Korean tech giant Samsung (57.1) and electronics retailer Mobile World (40.5), both maintaining their positions from last year.

HaoHao, an instant noodles brand under food giant Acecook Vietnam came in fourth (38.4) and Japanese appliance-maker Panasonic was fifth (38.2).

E-commerce giants Tiki and Shopee were in sixth and seventh place with the top 10 spots being rounded of by Masan Consumer’s instant noodles brand Omachi, snacks food giant Kinh Do and electronic retailer Dien May Xanh.

The rankings were based on a survey done between October 2019 and September 2020 that included 135,000 interviews. The survey sought to measure overall brand health based on perception of a brand’s overall quality, value, impression, reputation, satisfaction, and whether respondents would recommend the brand to others.

The survey also revealed brands that have recorded the greatest improvements to their index score over the past 12 months in Vietnam.

Singapore online shopping platform Shopee was this year’s most improved brand.

“While others may have struggled with the changing fortunes of 2020, one brand that has benefited from consumers forced to stay at home is Shopee, indicating a shift for shopping from brick and mortar stores to online stores,” said Thue Quist Thomasen, CEO of YouGov Vietnam.

e.VnExpress

What's Your Reaction?

Cry Cry
0
Cry
Cute Cute
0
Cute
Damn Damn
0
Damn
Dislike Dislike
0
Dislike
Like Like
0
Like
Lol Lol
0
Lol
Love Love
0
Love
Win Win
0
Win
WTF WTF
0
WTF

Comments 0

Your email address will not be published. Required fields are marked *

Vietnam Airlines tops YouGov best brand ranking – VnExpress International

log in

Become a part of our community!

reset password

Back to
log in
error: Content is protected !!
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Open List
Open List
Ranked List
Ranked List
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF