Major pork producer Masan enters poultry market – VnExpress International


The company, a subsidiary of the Masan conglomerate, said that the VND613 billion ($26.4 million) deal would add chilled chicken to its product portfolio. Until now, the only chilled meat product that it has been producing is pork.

Chilled meat is different from frozen meat, with the former stored at temperatures of one and four degrees Celsius to preserve its juiciness and freshness, while the latter is stored at a deep freezing temperature of below -18 degrees Celsius.

3F Vietnam, established in 2014, is one of the pioneers in the “feed – farm – food” model seeking to provide chilled fresh meat to users via retail chains.

The company targets a revenue of VND1 trillion ($43 million) this year.

Masan MEATLife will distribute the chilled chicken in over 1,700 retail outlets comprising its VinMart and VinMart+ chains and other supermarkets.

Masan MEATLife also inaugurated Saturday its VND1.8 trillion MEATDeli Saigon Meat Processing Complex in the southern province of Long An. The project’s first phase will supply 140,000 tonnes of chilled meat per year, also producing 15,000 tonnes of processed foods like ham and sausage.

e.VnExpress

What's Your Reaction?

Cry Cry
0
Cry
Cute Cute
0
Cute
Damn Damn
0
Damn
Dislike Dislike
0
Dislike
Like Like
0
Like
Lol Lol
0
Lol
Love Love
0
Love
Win Win
0
Win
WTF WTF
0
WTF

Comments 0

Your email address will not be published. Required fields are marked *

Major pork producer Masan enters poultry market – VnExpress International

log in

Become a part of our community!

reset password

Back to
log in
error: Content is protected !!
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Open List
Open List
Ranked List
Ranked List
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF